A passionate innovator and technology evangelist, Steve Jobs promoted harmony between technology and human life. In the iPhone’s introduction at Macworld San Francisco in January 2007 Jobs said: “We are all born with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface since the mouse” (Apple Inc., “Apple Reinvents the Phone”). On the iPhone example, Jobs demonstrated synergy between humanity and technology: future technology is an extension of natural human abilities.
Jobs never tried to put machine intelligence above human intelligence. He viewed computer as a tool and newer changed his mind. He was always very consistent in prioritising humanity over technology. Jobs strove for intersection of humanities and sciences as a focal point. In an April 2012 Harvard Business Review issue, the author of the best-selling Jobs’ biography, Walter Isaacson, wrote: “At almost every product launch over the past decade, Jobs ended with a slide that showed a sign at the intersection of Liberal Arts and Technology Streets” (Isaacson). Jobs’ strategy to connect humanities and sciences was prized by customers love and business prosperity.
Technology advancement is a very controversial choice of the modern human civilization. Now we have the first time in human history when merging between biological and artificial brains become technically feasible. A mathematician and philosopher Alfred Whitehead in the monograph “An Introduction to Mathematics” (1911) wrote: “Civilization advances by extending the number of important operations which we can perform without thinking of them” (Whitehead). In a December 2001 BBC interview, Microsoft co-founder Bill Gates said: “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life” (BBC). In a September 2016 Y Combinator interview, CEO of SpaceX and Tesla Motors Elon Mask said: “If we can effectively merge with AI by improving the neural link between your cortex and the digital extension of yourself… then effectively you become an AI human symbiote” (Y Combinator). In a September 2020 podcast, The Future of Life Institute member Lucas Perry said: “Emerging technologies empowered by artificial intelligence will increasingly give us the power to change what it means to be human” (Perry). In an August 2019 Op-Ed for The Financial Times, cognitive psychologist and philosopher Susan Schneider wrote: “AI-based enhancements could still be used to supplement neural activity, but if they go as far as replacing normally functioning neural tissue, at some point they may end a person’s life” (Schneider).
Current rhetoric of technology without borders proponents is more marketing campaign than disclosure of fundamental issues analysed. Technology proponents are practical, knowledgeable, and well-equipped with financial and human resources. They create elaborated step plans and strictly follow them. Technology opponents have very controversial position, they use technology benefits, while asking to limit technology expansion. Due to such disorganised opposition, currently there is no any objective global trends to opposite technology boost. It will be too late when human society awakes and discovers substituted essence of humanity itself. The ground dilemma of our civilisation is developing engineering mastery much more efficiently and quickly than mastery philosophical and moral. Currently there is a no compulsory requirement for any scientific discovery, patent application, engineering solution to be accompanied by the relevant philosophical and moral background. Such infantile approach was affordable while we play with child level inventions and will not work when we move to advanced technology level. Jobs view of technology, as an extension of human natural biology, is one of the practical approaches to save humanity from losing its essence and possible extinction while advancing technology.